You Don't Need to Understand AI. You Need to Know What It's Actually Doing.
By Samar Ghattas
A practical guide for designers and creative professionals on how to work with AI effectively.
jan 24, 2026
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articles
thoughts about design, technology, and building.
Most companies think they have a moat. Most of them are wrong.
By Samar Ghattas
Understanding the difference between a differentiator and a competitive advantage, and what actually protects your business.
may 23, 2026
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